Apple Store, also called the Apple Book Store, is available worldwide and provides access to a wide international readership. It gives authors a strong platform with a global reach. Readers can easily access information on their preferred devices thanks to its flawless integration across the Apple Store, which includes iPhones, iPads, and Macs.
Millions of Apple devices come with the digital bookshop app called Apple Books pre-installed.
However, many people are unaware of Apple book publishing options, which help authors make the most money possible. If you want to learn how to publish a book on Apple Store (Apple Books), we can help you connect with a large and active readership.
In this blog, we’ll talk about the overall process and the steps on how you can publish a book on Apple Store (Apple Books).
Step 1: First, Get Your Manuscript Ready.
The first step to publish a book on Apple Store, which is the Apple Book Store, is to make sure your manuscript has been professionally edited and prepared. You will need to ensure that the text follows the formatting requirements set forth by Apple Book publishing platform. Here are a few simple guidelines to help you format your work accordingly:
- File Format: Manuscripts should be in EPUB format to be accepted by Apple Books. For compatibility, make sure your text has been converted to EPUB.
- Cover Design: Create a striking cover that complies with Apple’s requirements. Since the cover is what prospective readers will see first, make an effort to make it visually appealing.
Step 2: Create an Author Account on Apple Books
You must have an Apple ID if you want to publish on Apple Book Store. Create an Apple ID on the Apple Book Store Author website if you don’t already have one. Log in to Apple Books for Authors after obtaining your Apple ID.
Things to Consider:
- To find authors, go to Apple Books: Go to https://author.apple.com, the Apple Books for Authors portal.
- Use your Apple ID to log in.
- Fill out your author profile. Enter your author information, including your picture and bio.
Step 3: Add Your Book to Apple Books.
It’s now time to add your book to the Apple Books platform after creating your author account.
To Upload Online, you will need to:
- Open iTunes Connect: Go to https://itunesconnect.apple.com to access iTunes Connect.
- Include a New Book: To include a new book, click the “+” symbol. Type in the title, author name, language, and description, among other important information.
- Put your EPUB file here: Upload the EPUB file of your manuscript. Ensure it complies with Apple’s formatting guidelines.
- Enter book details: Provide additional information, including the ISBN (if applicable), genre, and keywords. This information helps readers discover your book.
Step 4: Decide on Distribution and Pricing
A crucial step is deciding on your book’s price and distribution options. You may determine where your book will be available and establish your own prices with Apple Books.
Strategies for Pricing:
- Select a Currency.
- Decide on the cost.
- Decide if you want your book to be published globally or only in particular areas.
Step 5: Review and Launch
Review the details before sending in your book for review after you’ve filled out all the required fields and selected your preferences.
Final Verifications to Consider:
- Review Book Information.
- Preview Your Book.
- Click the “Submit for Review” tab to submit your work for review. Your book will be reviewed by Apple to make sure it complies with their formatting and content requirements.
- Await Approval.
Step 6: Advertise Your Book
Publishing your book on Apple Books is just the initial step. Now, you need to move ahead with the promotions of your book. Work aggressively to increase the chances of your success by advertising your book on sites like Facebook, Instagram, and Twitter. Distribute reviews, updates, trailers, and teasers. You can also interact with your audience and reply to reviews left by readers. Developing a relationship with readers can result in word-of-mouth advertising.
Case Study: How Indie Author Melissa Greene Launched Her Debut Novel on Apple Book Store
Melissa Greene, a Portland-based indie author, successfully published her debut romance novel Tides of Tomorrow on Apple Books in March 2025. We helped her professionally edit her manuscript and convert it to EPUB format. She created an Apple Books for Authors account and uploaded her book through iTunes Connect, setting a $4.99 price and enabling global distribution. We chose for Melissa targeted social media ads, email marketing, and local media features to promote her launch. Within 30 days, her book saw over 2,000 downloads and was featured in Apple Books’ “New & Noteworthy” section. This case study proves that with the right preparation and marketing, independent authors can reach a wide audience through Apple Books.
Where the Confusion Lies?
If you’ve been searching “How do I publish a book on Apple Store?” and haven’t yet found the answer because everything you search online seems confusing, well…that’s because you can’t. Even the question itself, “How do I publish a book on Apple Store?” is wrong. But worry not. Let us explain to you where the problem lies.
Many people tend to confuse Apple Store with Apple Books. The thing is, books are not sold at the “Apple Store.” An Apple Store alludes to the retail stores run by Apple Inc. that offer Apple goods such as Macs, iPads, iPhones, and more. The Apple App Store, on the other hand, offers a number of apps for publishing and selling books, where the most widely used one is called Apple Books.
In 2025, independent authors like you can have a fantastic opportunity to present their work to a worldwide audience by publishing on Apple Books. You may confidently go through the entire process, from writing your manuscript to marketing your finished book, by adhering to this thorough Apple Book store publishing guide.
Make your book a bestseller by publishing it on Apple Store. Don’t let your desire to write dwindle; seize the chance and publish your work, whether it be poetry, nonfiction, fiction, or something else entirely. For more details, please refer to our Apple Book Publishing Services.
